Privacy Policy
Last Updated: March 25, 2026
At Retrax, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. By using our website, you consent to the data practices described in this policy.
Information We Collect
When you visit the Retrax website, we may collect the following types of information:
Information You Provide: When you contact us through our contact form, subscribe to communications, or interact with our website, you may provide personal information including your name, email address, phone number, and message content.
Automatically Collected Information: When you browse our website, we automatically collect certain information about your device and visit, including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, click patterns, and the date and time of your visit.
Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing behavior, preferences, and interactions with our website. See the “Cookies and Tracking” section below for more details.
How We Use Your Information
We use the information we collect for the following purposes: to operate, maintain, and improve our website and user experience; to respond to your inquiries, comments, and requests submitted through our contact form; to send you information about Retrax products, promotions, and updates (with your consent); to analyze website traffic, usage patterns, and trends to improve our content and services; to detect, prevent, and address technical issues, fraud, or security concerns; to comply with applicable legal obligations and enforce our terms of service.
Cookies and Tracking
Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small text files stored on your device by your web browser.
Essential Cookies: Required for basic website functionality, including page navigation and access to secure areas. The website cannot function properly without these cookies.
Analytics Cookies: We use analytics tools (such as Google Analytics) to understand how visitors interact with our website. These cookies collect information about pages visited, time on site, and traffic sources — all in anonymized or aggregated form.
Advertising and Affiliate Cookies: As a participant in the Amazon Associates Program, our website may use cookies placed by Amazon to track affiliate referrals. These cookies help attribute purchases to our website and are governed by Amazon’s privacy policy.
You can control cookies through your browser settings. Most browsers allow you to block, delete, or receive notifications about cookies. However, disabling certain cookies may affect website functionality.
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances: with service providers who assist us in operating our website, conducting business, or serving users — provided these parties agree to keep your information confidential; with Amazon.com through affiliate cookies as described above; when required by law, regulation, legal process, or governmental request; to protect the rights, property, or safety of Retrax, our users, or the public; in connection with a merger, acquisition, or sale of all or a portion of our assets, with notice provided to affected users.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data transmission, secure server hosting, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security of your data.
Your Rights
Depending on your location, you may have certain rights regarding your personal information under applicable privacy laws:
GDPR (European Economic Area): If you are located in the EEA, you have the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to object to processing and to withdraw consent at any time. To exercise these rights, contact us using the information below.
CCPA/CPRA (California): California residents have the right to know what personal information we collect, request deletion of personal information, opt out of the sale or sharing of personal information, and not be discriminated against for exercising these rights. Retrax does not sell personal information as defined under the CCPA/CPRA.
Other State Privacy Laws: Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Montana (MCDPA), and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and opt out of certain data processing. Contact us to exercise your rights under applicable state laws.
Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information promptly. If you believe a child has provided us with personal information, please contact us immediately.
Third-Party Links
Our website contains links to third-party websites, including Amazon.com. This Privacy Policy applies only to the Retrax website. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party website you visit through links on our site.
Do Not Track
Some web browsers transmit “Do Not Track” (DNT) signals to websites. Because there is no uniform standard for how DNT signals should be interpreted, our website does not currently respond to browser DNT signals. We will update this policy if a standard for DNT compliance is established.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention procedures.
International Data Transfers
Our website is operated in the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our website, you consent to the transfer of your information to the United States.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: hello@retraxcovers.com
Address:
Retrax
4718 Commerce Drive, Suite 310
Grand Rapids, MI 49512
United States
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